BAAG is privileged to operate in one of the most culturally significant regions for art in Melbourne, often referred to as the Valley of the Arts. The two most important Australian art movements, the Heidelberg School and the Angry Penguins, originated in this area. Heide Museum of Modern Art, which is just across the park from BAAG is an iconic art venue. BAAG has placed emphasis on the arts and creativity in response to this location, and also the passion of the proprietors and some staff for the arts. This has enabled us to develop a unique identity, atmosphere and experience at BAAG. One way of furthering those aims is shown by incorporating an increasing array of artworks in the structural fabric of BAAG and adopting a creative approach everything that we do.